Keyword Research

Keyword Research is the extremely painful task of finding the best possible keywords or keyword phrases for your web page.  When researching, one wants to find keywords and keyword phrases that have high search volume and low competition. In other words, you want keyword phrases that a lot of people search for every day and that don't have a lot of other websites competing for them. From there you would optimize/target your web page around your chosen keyword/phrase. Most common misconception about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

Site owners evaluate their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Frosted Web has developed custom software to assist in successful keyword research based on various factors.  We analyze and interpret your competition and use that information to go two steps beyond and optimize your site for search engine marketing.